Viggle

Role: Content Manager

What is it? An entertainment rewards platform that rewards users for consuming entertainment.

What did I do? A little of everything. I wrote emails (screenshot 1), UX copy, managed information pages for thousands of TV shows, worked with the marketing and sales teams to promote the right programming in the app and managed a nightly trivia game geared towards live TV viewers (screenshots 2 & 3). Think HQ, but sans Scott.

Content strategy? Overall UX and email voice and tone were geared to fit our overall demo, which tended to skew a little older. This meant clear, simple, straight-forward and promotional content. Viggle LIVE games gave us an opportunity to infuse quirky and quippy content throughout.